Hull Kingston Rovers or Hull KR is a British rugby league club playing in engage Super League (the elite European club competition) and the Carnegie Challenge Cup - the longest running knock-out rugby tournament in the world. The club is based at Craven Park Stadium in East Hull. The organisation has become one of the most successful and well recognised rugby league clubs in the world. They were awarded 'Club of the Year' at the annual Man of Steel Awards event in 2008 on the back of a record breaking season.

There are many opportunities marketers can use to engage with rugby league's loyal and passionate fans. This can range from sponsorships of the stadium, team shirts and associate partner deals, to perimeter board and programme advertising or experiential / sampling opportunities. With a variety of marketing options on offer packages can be tailored to suit your objectives and budget. Sponsorship is also ideal for long term associations.

Remedy Computer Repairs, the co-operative, sportingbet.com, the mobile point, Lloyds TSB, TC Power LTD, European Log Homes and Engage Mutual Assurance are all current sponsors

As a Super League team, Hull KR has a strong and loyal fanbase with over 8,000 fans attending games in 2009. Sponsorship provides an ideal way for brands to reach this audience, and it is particularly successful at building brand loyalty as your brand becomes a 'partner' of the club. It is also a great way to raise awareness with the local community, as well benefit from national media coverage and interest in the club. Rugby League receives extensive terrestrial and SKY TV coverage for games, as well as national and regional press and magazine coverage.