Salford City Reds are a professional rugby league club based in Salford, England. They play in the European Super League. They are currently sponsored by one of Britain's biggest shopping centres,The Trafford Centre. Their home ground, known as The Willows, is in the Weaste suburb of Salford. The club is set to move to a new purpose-built 15,000 capacity stadium in the Barton-upon-Irwell area of Eccles in 2011. This move has obtained planning permission. The new City of Salford Stadium will include some terracing for fans who prefer to stand.

There are many opportunities marketers can use to engage with rugby league's loyal and passionate fans. This can range from sponsorships of the stadium, team shirts and associate partner deals, to perimeter board and programme advertising or experiential / sampling opportunities. With a variety of marketing options on offer packages can be tailored to suit your objectives and budget. Sponsorship is also ideal for long term associations.

Trafford Centre, Salford Van and Car Hire, Fresh Start Waste, Manchester Evening news, ideal Solutions Group, Tetley's, Sports 360, Kooga, Total Fitness, Irn Bru, Salford City Council, University of Salford are all current partners.

As a Super League team, Salford have a strong and loyal fanbase with over 4,500 fans attending games in 2009. Sponsorship provides an ideal way for brands to reach this audience, and it is particularly successful at building brand loyalty as your brand becomes a 'partner' of the club. It is also a great way to raise awareness with the local community, as well benefit from national media coverage and interest in the club. Rugby League receives extensive terrestrial and SKY TV coverage for games, as well as national and regional press and magazine coverage.