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Sponsorship opportunities with Warrington Wolves RFL club

Provided by The Rugby Football League
Reach thousands of sports fans by teaming up with one the UK's most successful rugby league clubs, based in north-west england.

Tell us about the Opportunity / What is it?

Founded in 1879, Warrington Wolves are a professional rugby league football club located in the town of Warrington, Cheshire. They compete in the Super League, Europe's top-level rugby league competition and are the only club to have played every season in the top flight of the sport. They are also one of the UK's most successful teams, most recently lifting major rugby league trophy - the Challenge Cup - in August 2009. The club has strong links with the community and as well as its education programme it has a supporters club specifically for 5-11yr olds.

How does it work?

There are many opportunities marketers can use to engage with rugby league's loyal and passionate fans. This can range from sponsorships of the stadium, team shirts and associate partner deals, to perimeter board and programme advertising (the programme is regularly read by 3,000 fans) or experiential / sampling opportunities. There also also online opportunities with the website receiving 179,000 visitors a month). With a variety of marketing options on offer packages can be tailored to suit your objectives and budget. Sponsorship is also ideal for long term associations.

Who's used it in the past?

The University of Chester, engergy company Vestas and Big Storage are three of the club's current partners.

Features / Benefits

As a Super League team, Warrington Wolves has a strong and loyal fanbase with over 9,000 fans regularly attending games in 2009. Sponsorship provides an ideal way for brands to reach this audience, and it is particularly successful at building brand loyalty as your brand becomes a 'partner' of the club. It is also a great way to raise awareness with the local community, as well benefit from national media coverage and interest in the club. Rugby League receives extensive terrestrial and SKY TV coverage for games, as well as national and regional press and magazine coverage.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 9,000 average attendance at games in 2009
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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