Interact with 500,000 affluent consumers with high disposable income, at a series of high profile outdoor music events.
Live Nation are offering this unique opportunity to reach a highly targeted audience. Summer Nights is a series of 50 high profile outdoor music events set in stunning outdoor Castle/Stately Home locations around the UK. Audiences sit on picnic benches or on the grass and enjoy their picnics and champagne while watching a variety of high calibre performing artists. An opportunity not to be missed!
Headline sponsorship will allow for transference of brand values - increasing loyalty and frequency of purchase.
Leverage brand association with a unique property - The only event of it's kind on this scale. Headline sponsorship includes a minimum of £500,000 of media exposure for the sponsor. The package also includes; Rights to event entitlement and creation of integrated logo, Integration within the TV treatment. Feature Experiential Area with best positioning at event, the opportunity to pre mail to database, branding and signage, logo inclusion in all print media, cross promotional opportunities, plus merchandising opportunites and VIPs/Backstage/On pack/Ticketing opportunities.
Previous sponsors of Summer Nights include Green & Blacks, Twinnings and Stowells of Chelsea.
Benefits of this sponsorship include; long periods of time with captive audience giving sponsor time to create a meaningful interaction. Unique access to tightly targeted consumers, leverage the association with these multi award-winning artists to create custom made programs that enhance sponsor brand. Also, establish relevant brand identity & enhanced relationships with consumers in key markets. Be the brand responsible for giving them a truly memorable moment in their lives.