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Sponsorship opportunity of the ECB Cricket Factory Roadshow

Provided by England and Wales Cricket Board
Touring Roadshow Programme providing participants of all ages an introduction to the game through fundamental skills of cricket.

Tell us about the Opportunity / What is it?

The ECB Cricket Factory Roadshow is a public demonstration of the new ECB Long Term Athlete Development process giving young people the opportunity to experience the game at their particular level of skill, providing a positive learning process 'from playground to the Test arena'. The fundamental skills of cricket - throwing, catching, batting, bowling - are practiced through carefully structured activities within the rig. Sponsorship of the ECB Cricket Factory Roadshow is currently on offer.

What is the Marketing Objective?

On average, the Roadshow attends events three times a week for six months, supporting every County Cricket Board across a diverse range of venues. In turn, with the support from first class, England Men and England Women cricketers throughout the season, young cricketers directly engage with cricket's superstars.

How does it work?

Whatever your age or ability, the activities undertaken can be modified by the delivery team to ensure everybody has the maximum opportunity for success & quality experience of the game. Due to flexible nature of the activities & experience of the delivery team in their ability to differentiate at all skill levels, the Roadshow purposefully demonstrates the ECB's commitment to providing engaging and meaningful participation for everyone. Voted 'Most Popular Sport' at MENCAP's Sports Day in Kent. The sponsor will receive branding at the event and on all promotional material.

Who's used it in the past?

Previously sponsored by Vodafone from 2005-09.

Features / Benefits

The venues covered are incredibly diverse. From profile city centre venues like Brighton's Public Library to Nottingham's Market Square, the Tour also links up with key community events like the Bedford River Festival, the Asian Network's Zee Festival at Olympia and the Sunderland Airshow. Brand exposure: Event footflow in 2010 exceeded 1.1M.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsFrom 2-82 so far but mainly 4-18yr olds
0 - 9
10 - 15
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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