Sponsorship Opportunity: Primetime on Utsav Plus, Utsav Gold

Provided by Sky Media
Align your brand with top-rated primetime content across Utsav Plus, Utsav Gold, and Utsav Bharat.

Tell us about the Opportunity / What is it?

This offering provides significant vast coverage as the Utsav portfolio is the UK's leading general entertainment Hindi channels subtitled in English. Sponsorship of this package will give your brand direct association with diverse programming across the channels and reach individuals from all walks of life. Famous for its iconic South Asian content, this three-month offering is ideal for any brand that wants to target a majority ethnic audience and become associated with some of the best international content on UK screens.

What is the Marketing Objective?

Sky Media & The Disney Star Network are offering your brand the exclusive opportunity to sponsor Utsav Plus, Utsav Gold, & Utsav Bharat. These renowned channels are market leaders in entertainment for South Asian content. By combining these flagship channels, it incorporates the UK's top diverse ethnic programming, into one package. Exciting and upcoming programming across the channels include; Anupama, Ghum Hai Kisi Ke Pyaar Mein, Ted Talks India, and Bollywood movies including Brahmastra.

How does it work?

Utsav Primetime Sponsorship • Period: 3 Months • 18:00 - 24:00 (Monday-Sunday) across Utsav Plus, Utsav Gold, and Utsav Bharat. • Approx. 540 hours of content per month • Approx. 1080 sponsorship credits per month • 2 x 10" openers/closers per hour

Features / Benefits

Audience Insight • Quality: 79% of Indian viewers are prepared to pay extra for better quality products or services (i145). • Professions & Education: 34% of Asian viewers are business founders, Senior Directors, intermediate Directors, or professionals (i177). 62% of Asians have a degree level or higher qualification (i147).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMarket leader in entertainment for the South Asian community
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Both
AB
ABC1
Ethnic
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions15 May 23BUILD AWARENESSSPONSORSHIP / MEDIA
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