Sponsorship Opportunity: Rugby World Cup on S4C

Provided by Sky Media
S4C is the sole TV channel dedicated to serving Wales and has become a major advertising medium for targeting the Welsh public.

Tell us about the Opportunity / What is it?

There are 9 live games that will be shown on S4C, starting with the opening clash between France & New Zealand, followed by all 4 of Wales' Group Stage games, the quarter-final, semi-final, bronze final & final. The tournament will be the 10th men's Rugby World Cup & the second to be hosted by France. Rugby World Cup 2023 will take place in a year when the sport celebrates 200 years since Rugby School pupil William Webb Ellis was credited with inventing the game of rugby football by showing "a fine disregard for the rules" in catching the ball & running with it in 1823.

What is the Marketing Objective?

Sky Media and S4C are excited to offer brands and advertisers the opportunity to sponsor the Rugby World Cup 2023 which begins on the 8th of September in France. This opportunity offers brands the chance to associate with this iconic tournament and build a strong emotional connection with viewers.

How does it work?

The sponsorship also includes 5 x 60-minute RWC chat/highlight shows, 1 x 60-minute behind-the-scenes with the squad documentary & six-hour-long 'Jonathan Davies' shows that include a mix of player interviews, celebrity guests and sketches. Scheduling & Accreditation • Opening ceremony & live match - 1 x 15" opener/ 10" closer & 8 x 5" break bumpers. • Highlights shows - 1 x 15" opener/ 10" closer & 6 x 5" break bumpers. • Behind the Scenes -1 x 15" opener/ 10" closer & 6 x 5" break bumpers. • Jonathan Davies - 1 x 15" opener/ 10" closer & 6 x 5" break bumpers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
25 - 34
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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