Sponsorship Opportunity: Sky Cinema Premiere Partnership

Provided by Sky Media
Sky Cinema Premiere offers the definitive at home cinema experience with biggest and best premieres.

Tell us about the Opportunity / What is it?

Sky Cinema Premiere offers the definitive at home cinema experience with biggest and best premieres from the likes of Universal, Sony, Paramount, and Warner Bros, plus unmissable Sky Cinema originals! Sky Cinema subscribers are the ultimate movie fans, and in addition to the epic movie package, they now also get 2 x free Vue cinema tickets every month.

What is the Marketing Objective?

With a passionate and highly desirable audience, Sky Cinema is proven environment for brands to create standout and awareness, drive fame, change brand perceptions and to shift customers further down the purchase funnel. Sponsors of Sky Cinema have seen Brand Consideration grow by 24%, Talkability grow by 49%, and Purchase Advocacy grow by 22%.

How does it work?

Your 30" ident will play just before the film on linear and on demand (12.4m inds/ 6.4m ABC1 reach), thereby capturing the audience when they are most engaged, positioning your brand closer to Sky's latest cinematic releases than any other advertiser. We will further extend your reach with cinema-focussed short-form VOD (2.3m reach). In addition with extra investment, there is scope for impactful social branded content ideas to be added to the package.

Features / Benefits

Sky Cinema Premiere provides viewers with content worth paying for, thereby attracting a highly discerning and affluent audience. 60% are ABC1 (vs a commercial avg of 44%), and 40% more likely to consider themselves as having expensive taste.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsInds Reach 9.8m VOD Impressions 22.4m c.5.5m social views
16 - 24
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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