Sponsorship Opportunity: Sky Max Prime Time

Provided by Sky Media
Sky Max, is the destination for blockbuster entertainment. Bringing viewers those big TV moments to enjoy together

Tell us about the Opportunity / What is it?

Sky Max's evening schedule evolves throughout the year depending on seasonality and viewing trends. A typical evening schedule on Sky Max will include superhero favourites like The Flash, and Supergirl, some of our most loved sky originals like Rob & Romesh and of course The Simpsons on Sky Showcase, all of which resonate well with our core family audience.

What is the Marketing Objective?

From iconic Tea Time TV like the Simpsons, through to the ideal family evening viewing of The Flash, Sky Max is the perfect environment for family's to come together and connect. Sponsorship of Evenings on Sky Max allows you to assimilate your brand into these key moments of connection, helping to drive positive associations and garner brand warmth

How does it work?

Sponsorship Accreditation Linear: 15" and 5" sponsorship idents across all sponsorable content on linear TV between 1700 - 2059. The sponsorship includes Sky Max content on Sky Showcase including the Simpsons on Sky Showcase between 1700 and 2059, extending the sponsorship reach to Sky's newest Entertainment channel; at 106 in the EPG. Logo accreditation on all relevant Sky Max promos 20" and over. Please download the attachment for more information.

Features / Benefits

Families watching Sky Max Evenings are not only captivated by the entertainment but are also highly influenced by advertising across various sectors. This includes food/drinks/household goods, clothing, cars and holidays. Moreover Sky Max Evening viewers prefer to buy brands which sponsor TV programming. The reach of this impact extends beyond the Sky Max viewers themselves as friends & family lean on them for advise before making a purchase.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach over 10m ABC1 adults, 65 times a year.
16 - 24
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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