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Storm: The UK's number one in super premium digital out-of-home

Provided by Clear Channel
Clear Channel's 'Storm' digital outdoor sites are changing the world of premium digital out-of-home

Tell us about the Opportunity / What is it?

Storm is a new kind of digital out-of-home media owner. We're giving control back to brands with fixed and flexible ownership models, intelligent use of technology and some of the best advertising sites anywhere in the world. We believe that clients should be able to buy the amount of time that is right for their campaign. We have created a unique trading model to reflect that vision, with 4 distinct buying options which can be tailored to an individual client's needs. Read on to see 'How it works.'

What is the Marketing Objective?

We understand that technology has changed out-of-home forever. Storm is at the leading edge of that change. We've already helped create truly brilliant campaigns and we know we are only at the start of the journey. We want you to challenge us. We want to hear the creative vision you thought was impossible; and we want to make it possible.

How does it work?

REACTIVE CAMPAIGNS Set the news agenda with creative that responds in real time to world events and sports results that can be delivered within seconds. CONDITIONAL AD SERVING Creative that appears the moment that conditions are right. Campaigns that respond to weather, time of day, traffic volume and speed. STORM 25 - FLEXIBLE OWNERSHIP Storm's 25% flexible ownership gives clients back control. It allows them to target who they want and when they want. FIXED OWNERSHIP Complete control on the days you want for the hours you need, eliminating wastage.

Who's used it in the past?

Coca Cola, HSBC, Fosters, Burberry, British Airways amongst many more.

Features / Benefits

Our sites put your brands centre stage with an affluent hard-to-reach audience. Unmissable structures situated alongside key arterial routes in and out of London put your brand centre stage with wealthy commuters from the home counties and beyond as well as those travelling to and from Heathrow Airport. Memorable campaigns mean your message is amplified far beyond the sites with added press and PR stories, social media coverage extending your reach both nationally and internationally. Two of the World's most famous screens at Piccadilly Circus deliver maximum impact.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAffluent audience of Central London and Greater London
25 - 34
35 - 44
45 - 54
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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