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Superman Returns - DVD association opportunities

Provided by Warner Bros. Entertainment Uk
A new chapter in the saga of one of the world's most beloved superheroes. See how your brands can benefit from the DVD release!

Tell us about the Opportunity / What is it?

While an old enemy plots to render him powerless once and for all, Superman faces the heartbreaking realization that the woman he loves, Lois Lane, has moved on with her life. Or has she? Superman's bittersweet return challenges him to bridge the distance between them while finding a place in a society that has learned to survive without him. The film was a huge boxoffice sucess - cash in on the much awaited DVD release!

What is the Marketing Objective?


How does it work?

Warner Bros have some of the best DVD properties in the market place for your brand to associate with. Our team can work with you to form fantastic DVD associations using licensing, on pack sales promotions, sponsorship, staff incentives, PR initiatives etc. Contact us to find out more.

Who's used it in the past?

This DVD is a new release but previous big movie DVD releases have attracted companies including Nestle, Kelloggs, O2, Burger King, Samsung, American Airlines, Bose, Ducati.

Features / Benefits

This film was a huge box office sucess and the DVD release has been much awaited. Everyone, young and old, who grew up with Superman will want to see it! Film association is a proven way of driving sales. Companies have seen significant sales increase when they've used DVD association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

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