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T4 Programme Sponsorship

Provided by Channel 4 Television
Sponsorship of Channel 4's youth programming strand - T4.

Tell us about the Opportunity / What is it?

Sponsorship of all T4 commissioned programming (subject to rights holders approval) Saturday and Sundays across the whole year. Sponsorship includes the following series - The OC, Hollyoaks, The Simple Life, Popworld, Totally Frank, Enterprise, Smallville, Shipwrecked.

What is the Marketing Objective?

Association with the biggest youth sponsorship on television; brand awareness and interaction through competitions, events and websites.

How does it work?

Channel 4's youth strand is crammed full of Music Drama, Celebrity interviews, Reviews, Popular Culture, Entertainment, Comedy and is hosted by June Sarpong, Vernon Kay and Steve Jones The sponsor of T4 would receive:- Front credit (15 secs) and End credit (10 secs) Five second Break Bumpers in and out of each scheduled break Logo presence (maximum 5 secs) on promotional trails 20 seconds or longer in length

Who's used it in the past?

Vodafone Live! - Research available on request.

Features / Benefits

This sponsorship includes some of Channel 4's most successful youth programming strands and provides the opportunity to extend the association off air to incorporate Websites, Competitions, Events and Licensing. Please go to "Attachments" to find out more about individual programmes, the audience, research and additional opportunities. Current programming reaches over 80% of 1634s. Channel 4 is the favourite partner of 16-34 yr olds. (ROAR 2005) Go to for more information

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +80%of 16-34 yr old adults
LocationTimingsMarketing ObjectiveOpportunity Type
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