Sponsorship of all T4 commissioned programming (subject to rights holders approval) Saturday and Sundays across the whole year. Sponsorship includes the following series - The OC, Hollyoaks, The Simple Life, Popworld, Totally Frank, Enterprise, Smallville, Shipwrecked.

Association with the biggest youth sponsorship on television; brand awareness and interaction through competitions, events and websites.

Channel 4's youth strand is crammed full of Music Drama, Celebrity interviews, Reviews, Popular Culture, Entertainment, Comedy and is hosted by June Sarpong, Vernon Kay and Steve Jones The sponsor of T4 would receive:- Front credit (15 secs) and End credit (10 secs) Five second Break Bumpers in and out of each scheduled break Logo presence (maximum 5 secs) on promotional trails 20 seconds or longer in length

Vodafone Live! - Research available on request.

This sponsorship includes some of Channel 4's most successful youth programming strands and provides the opportunity to extend the association off air to incorporate Websites, Competitions, Events and Licensing. Please go to "Attachments" to find out more about individual programmes, the audience, research and additional opportunities. Current programming reaches over 80% of 1634s. Channel 4 is the favourite partner of 16-34 yr olds. (ROAR 2005) Go to Channel4sales.com/research for more information