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Target 1.8m students daily with Itchy Group's backlit posters

Provided by Itchy Group
Scrolling backlit A0 poster units, situated in the areas of highest footfall and dwell time - the bars, clubs and cafeterias.

Tell us about the Opportunity / What is it?

Students represent a £13bn pa industry in the UK, and Itchy has access to nearly 70% of all students. On average they have £10k per annum disposable income. Essentially students are cash rich and time rich and Itchy offers a direct route to speak to them at times when they are relaxed and in a social environment, thereby likely to discuss any adverts of interest with their friends, increasing the impact.

What is the Marketing Objective?

Build awareness of your brand with the highly impressionable student consumer. With 87% of first year students are living away from home for the first time and making decisions that they've never been able to - or had to - make before, University is the ideal time to turn the next adult generation on to your brand.

How does it work?

Itchy scrolling, backlit poster boards are positioned in the areas of longest dwell time in the student unions - the bars (74 minutes average) and cafes (25 minutes average). This gives ample opportunity for the target audience to register the message. Particularly given 90% of students visit their union 3 times a week. Scrolling posters are twice as eyecatching as static (max. 3 faces), and the A0 size means that they can be positioned in areas of highest visibility, and at eye level, so the lower part of the poster is not obscured.

Who's used it in the past?

The Times, Samsung, National Express, Accenture, O2, Budweiser, Puma, Borders, Colgate, Lynx, Lloyds TSB, Guardian, Wagamama are brands that have advertised with Itchy Group in the past (to name a few).

Features / Benefits

Itchy poster sites are available in over 65 top UK university student unions nationally, delivering a footfall in the region of 1.2million 18-24s daily. Posters remain the last truly broadcast medium - they are eyecatching (even more so when backlit and scrolling), informative and have the least ad-avoidance. As part of the Itchy Group, we can get your message to your audience in a variety of ways, from our poster sites, to online, from mobile to experientially - and in an interactive, multi-faceted and most of all COST EFFECTIVE way.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1.8m 18-24s per day (1/3 of total 18-24s).
16 - 24Female
LocationTimingsMarketing ObjectiveOpportunity Type
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