Following the huge success of the original Iron Man, the cast is back in the eagerly awaited sequel, Iron Man 2. Robert Downey Jr. returns as Tony Stark, the wealthy playboy whose exploits as Iron Man are now public knowledge after his admission at the close of the first film. In the follow-up, Stark is pitted against his Russian arch nemesis, Whiplash (Mickey Rourke), and corporate rival Justin Hammer (Sam Rockwell). Also making their Marvel debuts are Scarlett Johansson as the sexy Russian spy Black Widow, and Don Cheadle, who takes over the role of Colonel James Rhodes

Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Partner with Paramount, a leading International film distribution company for opportunities to link your brand with Iron Man 2. - Exclusive & FREE Category Rights - Use of Film Assets - FREE Prize Fund (dependent on how much a brand will be promoting the film) - Preview screenings and screening programmes - Exclusive movie premiums - Money-can't-buy prizes - Trade Incentives - Licence free - All at NO COST - Further opportunities to develop limited edition products e.g. Monsters Chocolate Bar

During the original Iron Man, Hasbro and Sega sold merchandise, and product placement deals were made with Audi, Burger King, LG and 7-Eleven.

Movie association is a proven way of driving sales. Companies have seen significant sales increases when they've used such an association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.