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Target 16-34s with Dinner for Schmucks - Movie Association Ops

Provided by Paramount Pictures UK
Great opportunity to partner with one of the highly anticipated comedy film launches in 2010 starring Steve Carell.

Tell us about the Opportunity / What is it?

Great opportunity for brands to work license FREE with Paramount Pictures UK who are releasing Dinner for Schmucks in August 2010. An extraordinarily stupid man possesses the ability to ruin the life of anyone who spends more than a few minutes in his company. Dinner for Schmucks is a remake of the 1998 French film, Le Dîner de cons (The Dinner Game, literally: The Dinner of Idiots). In the original film, a group of men have a meal together. There is a game coupled with the meal: each one of them has to bring an "idiot". The game consists in making the idiots talk about t

What is the Marketing Objective?

- Build brand awareness - Increase brand loyalty - Big brand feel by associating with big cinema blockbuster - Build brand attitude - Drive sales through creating licensed products or promotions

How does it work?

Partner with Paramount Pictures UK, a leading International film distribution company for opportunities to link your brand with Dinner with Schmucks. - Exclusive & FREE Category Rights - Use of Film Assets - FREE Prize Fund (dependent on how much a brand will be promoting the film) - Preview screenings and screening programmes - Exclusive movie premiums - Money-can't-buy prizes - Trade Incentives - Licence free - All at NO COST - Further opportunities to develop limited edition products e.g. Monsters Chocolate Bar

Who's used it in the past?

This is a new licensing and sales promotion opportunity.

Features / Benefits

Movie association is a proven way of driving sales. Companies have seen significant sales increases when they've used such an association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contra Deal16-34 year olds
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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