Based on the critically acclaimed best-selling novel by Alica Sebold and directed by Academy Award winner Peter Jackson. "The Lovely Bones" centres on a young girl who has been murdered and watches over her family - and her killer - from heaven. She must weigh her desire for vengeance against her desire for her family to heal. Academy Award nominee Mark Wahlberg and Academy Award winners Rachel Weisz and Susan Sarandon star in this forthcoming release. The success of the book will make this film one of the biggest films to launch at the start of 2010.

- Build brand awareness - Increase brand loyalty - Big brand feel by associating with big cinema blockbuster - Build brand attitude - Drive sales through creating licensed products or promotions

Partner with Paramount, a leading International film distribution company for opportunities to link your brand with The Lovely Bones. - Exclusive & FREE Category Rights - Use of Film Assets - FREE Prize Fund (dependent on how much a brand will be promoting the film) - Preview screenings and screening programmes - Exclusive movie premiums - Money-can't-buy prizes - Trade Incentives - Licence free - All at NO COST - Further opportunities to develop limited edition products e.g. Monsters Chocolate Bar

This is a new licensing and sales promotion opportunity.

Movie association is a proven way of driving sales. Companies have seen significant sales increases when they've used such an association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.