This idea is archived

Target ABC1 males while they are relaxed and playing golf

Provided by Bear Outdoor
Reach ABC1 individuals - outdoor environment with zero clutter

Tell us about the Opportunity / What is it?

Effectively target ABC1 individuals while they are relaxed and at play through our premium six sheets and A2 panels located at top quality golf courses and driving ranges. This uncluttered and unique setting offers solus placement, huge dwell times and unprecedented levels of unpromted ad/brand recall. We can combine your advertising with onsite product sampling and activation activities making your advertising activity truely unforgettable.

What is the Marketing Objective?

An excellent opportunity to build brand stature and awareness, encourage the trial and use of your product and to educate opinion-forming consumers. Offers excellent direct response rates along with point of sale direction.

How does it work?

Our premium six sheets and A2 panels are located in high visibilty areas around the clubs and driving ranges. Every visitor to the clubs will see the advertising, interact with it and have the time to take in the message or respond to a call to action. Your advertising message will be the only one on display at the clubs which enables the advertiser to cut right through the day to day clutter and effectively engage with this otherwise hard to reach audiance. Each club/driving range receives on average 5 000 visits per month.

Who's used it in the past?

Virgin Atlantic: They wanted to highlight the fact that they are the best airline for golfers. On top of the regular free baggage allowance you can take your bag, up to fourteen clubs and golf shoes for free. Unpromted ad recall 68% American Express: The demographic group that our ad space delivers was a perfect fit for American Express. They used the media to produce direct leads and new card signings through a dedicated URL. Unprompted ad recall 62% Your Golf Travel: Ran a direct response text-in competion to gather data and to drive business through the use of vouchers

Features / Benefits

100% Targeting of the most economically active demographic in an uncluttered and unique environment with the advantage of solus placement. Our ad space offers high dwell times of up to 30 min, which means you can convey more information and have it remembered. This results in high unprompted ad recall, which dramtically increases brand aweness and above normal direct response rates. We can go further by providing product sampling or giveaway services on site meaning the consumer sees the advertising, tries the product or takes it home all within the same environment.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1 males; 1 million+ impacts per month
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service