Future’s portfolio provides a direct line of communication to this hard-to-reach audience, at a time when they are most engaged
Future publishes over 140 high-quality specialist magazines and websites for consumers with a passion. Spanning markets from technology to outdoor pursuits to video-gaming, our titles reach people actively wanting to find out more about their own area of special interest. By slicing and dicing our portfolio into tailored brand combinations, we can provide access to a wide audience at a time when they are at their most involved and engaged.
Our brands are particularly effective at growing awareness and building loyalty. The specialist nature of our portfolio means that readers are particularly receptive to information, having already entered an environment related to their core interests. The titles are all about life-enrichment, and require investment of both time and money from the consumer. Time spent with the magazine impacts on their lives away from the reading moment, as ideas, advice and product information are carried forward and implemented.
We prefer a collaborative approach, and on receipt of your brief would put together a tailored package of brands to create a bespoke campaign. For example to reach a young, experimental audience, hungry for information and life experience, we would suggest a range of titles across our gaming, entertainment and mountain biking titles: Official Playstation 2 Magazine, PSM3, Official Xbox 360 Magazine, Mountain Biking UK, GamesMaster, Metal Hammer, gamesradar.com
Masterfoods (M&Ms), Official Playstation 2, Official Xbox 360, GamesMaster.
Masterfoods (Snickers), MBUK, COI (military, teenage pregnancy), HMV, Metal Hammer, UIP, PSM, Waterstones.
Use a clever combination of highly targeted brands to gain access to a hard-to-reach audience. Create extra impact by speaking to consumers in a trusted environment in which they have a close personal interest. Tap into Future's specialist market expertise to create tailor-made solutions to communicate effectively with our audience. Drive word of mouth communication by talking to peer-group leaders: - specialist readers often seen as experts in their own right.
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