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Target film lovers through sponsorship of Cinema Silver Spot

Provided by Digital Cinema Media
Become an integral part of the cinema experience, by taking ownership of one of the most prestigious advertising positions.

Tell us about the Opportunity / What is it?

The Silver Spot is a premium advertising position that is scheduled directly before the trailers, prior to every film release at a time of heightened anticipation for the cinemagoer. The Silver Spot can help to establish a long-term relationship with the cinema audience, or be used on a short term basis as an advertising showcase. Your brand would gain association with all film product throughout the year, which would include all major blockbuster releases, such as Fame, Nine, Avatar, and Sherlock Holmes.

What is the Marketing Objective?

The high profile nature of the position enables brands to raise awareness of their products, both new and established.

How does it work?

The Silver Spot is scheduled after the main reel advertising, directly before the trailers are shown, which is an anticipated moment in the run up to the main feature. The position offers up to 60 seconds of sponsorship creative, or premium advertising with national coverage across Cineworld, ODEON, Empire & CityScreen cinemas. The big screen impact of the position can be amplified with one to one marketing, through interactive and mobile off-screen activities.

Who's used it in the past?

The Mercedes Benz, Lucky Star Campaign used bespoke film trailer style creative to drive awareness of its brand . In the run up to Christmas 2008, Playstation combined the showcase of the SIlver Spot with interactive foyer gaming areas to promote five key games. Other advertisers include Daily Mail, Apple, Stella Artois, Chanel and BMW.

Features / Benefits

Cinema remains the quality end of the advertising schedule, with growing audiences and continued investment in fantastic film product. The Silver Spot offers brands the opportunity to gain a long-term relationship, by entertaining audiences, delivering relevant messaging and creating true ownership within cinema. The package guarantees a total of 90 million admissions across a year's sponsorship with UK's leading cinema chains, Cineworld, ODEON, Empire & CityScreen. Alternatively shorter tactical campaigns can be discussed.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +The package guarantees a total of 90m admissions over 1 year
10 - 15
16 - 24
25 - 34
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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