Opportunity to reach AB & ABC1 consumers with active lifestyles travelling to the London Boat Show 2010.
For 10 days in January 2010 Britain's lakes, waterways and the open sea come to London's ExCel, when the exhibition centre is transformed into a busy marina with a spectacular indoor lake featuring live watersports. The London Boat Show appeals to people of all ages with high concentration of AB & ABC1 consumers - average family income of the attendees is £56,200.
CBS Outdoor are currently offering impact opportunities targeting people travelling to the event including Heron Quays Bridge Banner, Custom House DLR domination and Bank DLR Whole Platform.
Scale, proximity and ubiquity drive deeper engagement, generating awareness, providing stature and conveying ownership.
CBS Outdoor have various opportunities available to target attendees of the London Boat Show while travelling to the event. On offer during the period is the Heron Quays bridge banner; a 1.5m x 50m banner and the largest site within Canary Wharf, Bank DLR whole platform ads and Custom House DLR domination, which includes a 37m cross track hoarding, 38 x double-sided vinyl panels, 9 x 6 sheets on platform, floor graphics and step riser ads on 4 banks of steps.
Contact a member of the CBS Outdoor team for more details.
The DLR is the main transport route to/recommended by ExCel - London Boat Show attendees alight at Custom House for ExCel. > Dominate Custom House and surround this audience with your brand, making it front of mind and a talking point before and after the show. > Station domination is unmissable, providing standout and cut-through prior to an environment heavily cluttered with other brands. > DLR advertising = captive audience + dwell time + welcomed media.