ODEON Senior Screen is a weekly cinema club held at 78 sites nationwide, catering for mature guests and those aged over 55.
Sponsoring ODEON Senior Screen offers your brand the opportunity to partner with the UK's largest mature cinema club. The sponsor will gain unique access to this hard to reach audience through solus on-screen activity; integrated, standout foyer promotions; promotional collateral and online opportunities. The property is promoted and supported using all available cinema touch-points: foyer posters, standees and counter cards, ODEON magazine, a dedicated page on odeon.co.uk and email newsletters.
Previous advertisers have found the sponsorship to increase their brand awareness and noticed a positive change in attitude towards their brand.
Your brand would gain up to 8 minutes solus advertising at 78 sites before all Senior Screenings, giving your brand the opportunity to talk directly to a niche target audience. On the morning of the screenings, branded free standing display units are positioned in all 78 cinema foyers to highlight ownership of the property. Also included in the sponsorship are year round foyer posters, additions into ODEON's magazine (monthly readership 190,000), branding on dedicated Senior Screen webpage (odeon.co.uk; 3 million monthly unique users), and sampling & email newsletters.
Rias Insurance successfully sponsored through 2008.
The sponsor of Senior Screen has the opportunity to gain a long term and relevant presence within cinema alongside ODEON, the UK's best known cinema brand. The sponsor has the opportunity to engage with the target audience on the day of screenings, and capture data via promotional mechanics, introduce a competition, inform of a new service/product and request details to build a database of Senior Screen customers.