This idea is archived

Target over 55's with sponsorship of ODEON Senior Screenings

Provided by Digital Cinema Media
ODEON Senior Screen is a weekly cinema club held at 78 sites nationwide, catering for mature guests and those aged over 55.

Tell us about the Opportunity / What is it?

Sponsoring ODEON Senior Screen offers your brand the opportunity to partner with the UK's largest mature cinema club. The sponsor will gain unique access to this hard to reach audience through solus on-screen activity; integrated, standout foyer promotions; promotional collateral and online opportunities. The property is promoted and supported using all available cinema touch-points: foyer posters, standees and counter cards, ODEON magazine, a dedicated page on and email newsletters.

What is the Marketing Objective?

Previous advertisers have found the sponsorship to increase their brand awareness and noticed a positive change in attitude towards their brand.

How does it work?

Your brand would gain up to 8 minutes solus advertising at 78 sites before all Senior Screenings, giving your brand the opportunity to talk directly to a niche target audience. On the morning of the screenings, branded free standing display units are positioned in all 78 cinema foyers to highlight ownership of the property. Also included in the sponsorship are year round foyer posters, additions into ODEON's magazine (monthly readership 190,000), branding on dedicated Senior Screen webpage (; 3 million monthly unique users), and sampling & email newsletters.

Who's used it in the past?

Rias Insurance successfully sponsored through 2008.

Features / Benefits

The sponsor of Senior Screen has the opportunity to gain a long term and relevant presence within cinema alongside ODEON, the UK's best known cinema brand. The sponsor has the opportunity to engage with the target audience on the day of screenings, and capture data via promotional mechanics, introduce a competition, inform of a new service/product and request details to build a database of Senior Screen customers.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kEstimated 250.000 mature cinemagoers aged 55+ each year.
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service