This idea is archived

Target people using the Vue Cinemas website and mobile app

Provided by Unanimis
Great creative opportunities available to be seen in a trusted environment by people looking to spend money.

Tell us about the Opportunity / What is it?

Unanimis offers unique online advertising opportunities and bespoke packages across the UK's largest exclusive brand portfolio. Vue Cinemas are a modern multiplex chain of cinemas located across the UK. With 69 locations and over 700 screens. 50+ of the UK population live within 30mins of a Vue Cinema. You can target people depending on cinema location, rating and genre.

What is the Marketing Objective?

Build awareness of your brand

How does it work?

Online and on the mobile site you can have high impact creative - shoulders / re-skins, full homepage takeovers + HP Hockeystick (150,000 imps per 24h), XL Hotspot, confirmation pages and emails, weekly film times email, and bespoke solutions. Banners and sky's. ATM Skins in cinemas across the UK. Confirmation Package (40,000 a week). Weekly film times email (700,000 a week).

Who's used it in the past?

Drinks brands such as Coca Cola have used it, as well as new film releases such as Attack the Block, Australia and Kick Ass. There is scope for FMCGs, especially ones you might find at the cinema.

Features / Benefits

There are 8M page impressions per month, 1.0m unique users per month, a 30% Female / 70% Male split, and 80% of users are 25-55. From mobile alone there are 190k unique users per month, 1.5m page impressions per month, a 52% male / 48% female split, and a 65% abc1 audience. Average time spentĀ on the app is 53secs. There have been 300,000 downloads to date.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details8M page impressions per month; 1M U/U per month
All adultsMale
LocationTimingsMarketing ObjectiveOpportunity Type
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