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Target the 1.9m UK South Asian adults through ZMTV





Provided by ZMTV Ltd
ZMTV's channels reach 80% of the UK's Asian tv audience (1.9 million adults).




Tell us about the Opportunity / What is it?

A unique opportunity to target the 1.9 million adults (4% of the UK population) that classify themselves as UK Asian: Indian, Pakistani, Bangladeshi or Chinese, as well as the independent retailer (now 80+% Asian owned). ZMTV's channels can reach the top South Asian ABC1s with 80% adult reach. The ZMTV Asian channels offer the broadest range of quality programming, with the best mix of family entertainment, news, music, sport and Bollywood films. ZMTV's channels include major broadcasters like B4U Network, Viacom's Colors and Sony Entertainment Television.

What is the Marketing Objective?

Brand awareness building amongst this influential and growing socio-economic group, now 4% of the UK population and with high disposable income.

How does it work?

Airtime is sold by spot in packages. Tailor-made sponsorship packages are available to suit advertisers' needs.

Who's used it in the past?

COI, DFS, GoCompare.com, GSK, Ikea, Kellogg's, Kimberly Clark, Lloyds TSB, Western Union, and many others.

Features / Benefits

Free-to-air and premium channels on Sky offering advertisers supreme efficiency in reaching all Asian sectors of the UK television audience. Target the hard-to-reach 1.9 million adults (4% of the UK population) that classify themselves as UK Asian: Indian, Pakistani, Bangladeshi or Chinese. ZMTV's channels are extremely efficient in reaching their target market & offer exceptional value for money. We can get your brand on air within a week!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k25 to 34, 35 to 44, Female, Male, ABC1. All UK South Asian
25 - 34
35 - 44
All Genders
All
ABC1
C2
Ethnic
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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