With an estimated disposable income of £300 billion, ethnic communities are an important consumer group in today's society.
Ethnic communities are an important consumer group in today's society,
with similar aspirations and lifestyles. Outdoor is very much part of their daily routines and have a positive image of outdoor advertising. Clear Channel provide advertisers with the opportunity to target the UK's ethnic communities using out-of-home advertising opportunities.
With an estimated disposable income of £300 billion, ethnic communities in the UK form a valuable consumer audience.
Clear Channel can provide ethnic labelling across all formats, allowing you to communicate effectively with this audience. Our portfolio enables brands to connect with ethnic minorities in different environments across formats such as 6 Sheets and billboards, premium Pinnacle formats and our latest digital networks.
Please contact a member of the Clear Channel team for details of previous advertisers.
Building a campaign using ethnic labels achieves a "cultural closeness", reaching your audience with the appropriate message and language. Outdoor is very much part of the daily routines of Ethnic audiences and is consistently consumed throughout the day. Clear Channel use tools such as Personix Geo and Radar to identify sites falling within residential hotspots of your Ethnic audience and to select individual sites over-indexing against your audience.