Targeted Local Radio Advertising

Provided by The Local Radio Marketing Group
Reach listeners with Independent Local Radio stations. Individual, local focus, knowledgeable presenters, engaging content.

Tell us about the Opportunity / What is it?

Radio advertising across a range of local independent radio stations. Targeted, affordable and locally focused. Our partners are all licenced by Ofcom and broadcast on FM and online to local audiences. Typically broadcasting a mix of speech and music, with a local focus, including traffic and travel, local news and sport.

What is the Marketing Objective?

Brand awareness, call to action, encourage product trial, signposting to distributors/retailers.

How does it work?

It starts with a conversation so we can understand who you want to reach - demographics, geographical area, time frames. We propose a selection of partner stations and, once approved, we negotiate the packages on your behalf. You can either send us your commercial ready to go, or we can arrange production for you (fees apply). One point of contact, one transaction.

Who's used it in the past?

This is a brand new opportunity for 2019. We currently work with 29 local stations, with more being added each week.

Features / Benefits

FM broadcasters, licenced by Ofcom. Independent, individual, interactive. Engaging local content including news, sport, traffic. Knowledgeable local presenters. Multi-platform - often with valuable local info online. Difficult to avoid commercials - you can't turn your ears off.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kStandard package, 6 spots per day, aired between 7am and 7pm
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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