'I Love You Man' is a romantic comedy reuniting Knocked Up's Paul Rudd and Jason Segal. A newly engaged man (Rudd) realises he has no friends to invite to his wedding, and goes on a series of 'man-dates' to find a male friend to be his perfect "Best Man", and finds him in Segal.A newly engaged man (Rudd) realises he has no friends to invite to his wedding, and goes on a series of 'man-dates' to find a male friend to be his perfect "Best Man", and finds him in Segal.

Depending on your marketing objectives DVD association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

We are offering an opportunity to partner with Paramount Pictures UK on the DVD release of I Love You Man. Involve your brand in the DVD release of the , there is an opportunity to create bespoke promotions - anything from an in-pack promotion to a fully-coordinated campaign. This would include character and logo usage on your brands, campaigns and promotions.

This is a new licensing and sales promotion opportunity.

Movie association is a proven way of driving sales. Companies have seen significant sales increases when they've used such an association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.