This idea is archived

The 02 complex is a brand new home for world class entertainment

Provided by Titan Outdoor UK
The O2 is officially the World's most popular music venue, ideal for targeting a young tech savvy audience.

Tell us about the Opportunity / What is it?

The O2 presents a unique opportunity to capture youth and family audiences within one of the best entertainment venues in the world. The audience are in a relaxed leisure frame of mind meaning they are in the best minset to consume media. High dwell times give the opportunity for better, more targeted communication that will ensure a take home message for the consumer.

What is the Marketing Objective?

Opportunity to showcase your brand to a broadcast audience with guaranteed dwell time through a range of innovative media. Create awareness, generate interest and a buzz around your brand through an inspiring environment. Advertisers can communicate with a mass audience in a relaxed leisure frame of mind as well as more targeted through events and cinema packages.

How does it work?

There are several opportunities for brand domination within specified areas around the venue. Entrance dominations are seen by everyone entering the 02 with a combination of digital screens, LED cylindrical units, banners and light boxes. The cinema pack captures the film audience on their journey to the impressive Vue cinema. The events pack includes unmissable banners that surround the interactive exhibition area attracting audiences of all ages. Experience provides F2F opportunities to interact with the brand giving consumers first hand experience of your product.

Who's used it in the past?

Nivea who are a continuous advertiser with Titan have just successfully ran the first Health and Beauty campaign at the 02 complex in conjunction with their 'Beauty Is....' activity. The campaign objectives were to add impact and increase brand awareness. Nivea booked a bespoke campaign of a combination of innovative digital media to showcase their brand in a new and engaging environment.

Features / Benefits

The 02 has an yearly expected attendence of 6.3million. The 20,000 seat music arena hosts an array of international acts with the addition of the Indig02. The impressive 11 screen mulitplex cinema boasts the biggest screen in London will host major movie premiers. The 02's captive leisure audience means higher dwell times and generates instant responses through this internet enabled audience. This is an amazing opportunity for your brand to be asscociated with this venue and seen by an audience who are in a relaxed and receptive mindset.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMass leisure & entertainment audience
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service