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The ITU World Triathlon Series Grand Final London

Provided by Upsolut
A televised event held over 4 days, viewed by a global audience and watched by a live spectator audience of over 150k.

Tell us about the Opportunity / What is it?

The ITU World Triathlon Series Grand Final to be hosted in London in September 2013 will allow Partners to benefit from a premium position in world sport and actively involve consumers, business clients, employees and other stakeholders in healthy and active experiences. This partnership will generate positive global awareness, affinity and involvement values that will deliver tangible business results across multiple markets and specifically the UK market.

What is the Marketing Objective?

Brand awareness delivered by a 70m TV audience and 50k spectator audience Affinity values delivered by an active and involved 5k mass participant audience and a 50k strong CRM database of active individuals Stakeholder inclusion - unique invite to allow your customers and stakeholders to train with the best and be the best they can be and do the 2013 ITU World Triathlon Series Grand Final in London. Provide meaningful content that empowers audiences to live life well and be the best that they can be.

How does it work?

Local Partner opportunities created to meet client requirements. Tailored assets include: Training days, health and wellbeing content, TV and media production, event branding, race places, VIP hospitality.100 hours of televised action generating a 70m TV audience in over 160 countries. Broadcasters include BBC, ESPN, NBC, EuroSport. Global online coverage of live races, highlights and pre-event magazine show via

Who's used it in the past?

Partners include: Samsung, Tata, Clarks, GE, Oakley, Suunto, Dextro, Specialized, Marie Curie.

Features / Benefits

Be a part of the fastest growing sport in the world and play an active role in triathlons most prestigious competition - the ITU World Triathlon Series. ITU World Triathlon Series Partners naturally benefit from global awareness and affinity values, but also allow Partners to involve and immerse audiences in memorable, meaningful and modern content experiences that drive business value.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsViewed by a global audience, 150K live spectators
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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