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The London Marathon 2013: Ideal Impact Advertising Opportunity

Provided by King Media
An opportunity to associate your brand with the world's largest annual fundraising event in a high impact and memorable way

Tell us about the Opportunity / What is it?

A great offer from the 'King Live' events portfolio to provide 7 mega banner advertising opportunities at key points along the London Marathon route. The 26.2 mile course is run by 30,000 runners and overlooked by over 1 million spectators, allowing for a substantial and unique advertising opportunity. The race sees a full days running and receives a massive television coverage to a global audience of millions.

What is the Marketing Objective?

This opportunity provides a high impact, brand building and memorable way to reach an audience of potentially millions.

How does it work?

There are 7 banners placed along the marathon route. 3 packages are available - The Gold, Silver and Bronze.

Who's used it in the past?

This is a brand new advertising opportunity.

Features / Benefits

Potential Global TV and media coverage. Shown in 150 countries around the world. Over 6 million TV viewers in the UK. Over 1 million spectators on the day. ABC1 demographic.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMass market (18-50), Global audience of over 10m+
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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