The Moveme box: an innovative channel to physically reach 200,000 ABC1 home movers delivered on the day of their move.
Moveme box delivers a sampling opportunity to ABC1 home movers for all brands wishing to reach people at a key life stage. Brands are able to sample a new product, create brand awareness or enhance their own market position.
Provides movers with genuine value at no cost to make their move day go better. Provides brands with a unique opportunity to sample relevant customers at a key life stage.
Boxes are delivered to home movers on the day they move in to their new home. Data is exclusively provided by Moveme.com in association with Royal Mail redirection service. Brands can participate by sponsoring the whole or part of the box or by providing product samples and/or literature which will include significant added value
Brands that participated last year are Scottish and Southern Energy ,CIF, Bounty, Velvet Quilted toilet paper, Candia milk, Foxes Biscuits, Billingtons Sugar, Oka Furntiure, Jordans Cereal and Spontex.
The Moveme box is a highly targeted and accountable route to ABC1 home movers on the day of their move. Reaching customers at this unique time offers an exciting opportunity for a wide range of brands. Each brand partcipating benefits from enhanced value as a component part of a larger, more valuable gift, which will be expected and welcomed.
Day of the move data from the Royal Mail is not avaible anywhere else.