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The Observer Sport Monthly World Cup Special

Provided by Guardian Newspapers Limited
In May 2006, OSM will be producing an additional issue focusing on the long-awaited World Cup in Germany

Tell us about the Opportunity / What is it?

The OSM World Cup Special will be 56 pages of news, features, exclusive interviews and photography from across the competition. This special issue will be off interest not just to the discerning sports/football fan but the nation as a whole. This special issue is available for sponsorship and could be tailored to meet a specific sponsor’s requirements. In addition to this throughout the World Cup period The Guardian, The Observer and Guardian Unlimited will be offering a variety of bespoke cross media packages across all sections relevant to the World Cup.

What is the Marketing Objective?

The OSM world Cup special offers sponsors the perfect vehicle to tap into the upcoming World Cup fever and reach a valuable audience of active sports fans.

How does it work?

56 pages glossy covers, improved newsprint inside. Statement of association on front cover, all key ad sites as well as bespoke promotional activity.

Who's used it in the past?

Comet, Guiness, Mercedes, MG Rover, Estee Lauder, Nissan, Powerade, Tag Heuer

Features / Benefits

Observer Sports Monthly is unique in the marketplace. The World Cup special is a unique new offering to market, looking at the stories behind this year’s World Cup. The supplement affords you greater impact with this exclusive sponsorship opportunity. This opportunity allows a client brand to work hand in hand with the award-winning OSM editorial team.

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