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The Sonic Widget: Raise awareness, gain trial & change attitude

Provided by Sonic Media Group
A branded widget featuring a constant supply of breaking music and entertainment news, reviews and events.

Tell us about the Opportunity / What is it?

Sonic are experts at developing campaigns to reach the teen to younger adult audience. Sonic are offering advertisers the opportunity to place your brand around cutting edge, breaking content from the world of music and entertainment in a specially designed and branded widget providing value for the teen to young adult audience whilst giving your brand high profile in "cool" online environments.

What is the Marketing Objective?

A unique opportunity to raise awareness, gain trial and change brand attitudes. The Sonic content driven widget applications achieve major impact as it is placed outside of standard digital adspots, the content creates value for the user and elicits much higher response than conventional campaigns.

How does it work?

The content is written by Sonic editors from its network of 40 sites, tailored to the audience eg music - Urban, Rock, Pop, Indie, Festivals, Film, Comedy etc and posted as branded/sponsored articles on the editors site(s). All the article links are fed into a sponsored/branded widget which in turn is placed across the Sonic sites to optimise reach and can be shared through social media. This mechanic can work equally well where a brand has a constant flow of information over a campaign period, where the content is sourced from the brand or written in the site house style

Who's used it in the past?

For Blackberry Messenger Sonic created a "Summer of Love" branded widget into which eight editors fed their news and suggestions for the summer festival season. For O2 Priority Sonic created a ticketing widget giving the latest events at which O2 customers could get priority tickets, with timely information of on and off sale timings. The news was written by Sonic editors depending upon event.

Features / Benefits

A unique opportunity to raise awareness, gain trial and change brand attitudes. Allying a brand with uniquely created content from top music and entertainment editors who are at the forefront of their subject, placing it in a specially created environment online, and then having it shared across social networks will add much more to a brand's campaign than a conventional digital approach.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k40 sites taylored to a youth audience
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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