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The Sugar LadMag Calendar 2008

Provided by Hachette Filipacchi (UK) Ltd
An opportunity to sponsor Sugar's LadMag Calendar that is being covermounted to the Jan 08 issue

Tell us about the Opportunity / What is it?

Sponsorship of this unique opportunity will provide over 12 months brand exposure and engagement with an increasingly hard-to-reach audience. This opportunity includes not only the covermounted Calendar but pre promotion both in-mag and online as well as a fantastic PR opportunity! The Calendar istelf will be 20pp and the same size and stock as the regular LadMag that is free with every copy of Sugar, and bagged with the Jan 08 issue.

What is the Marketing Objective?

Sugar's marketing objectives is to increase the copy sales of Sugar and hence why this valuable idea is making up a big part of our January covermount. The sponsor can be a part of this key driver with an opportunity to promote their own brand messages within the Calendar too! Ultimately, bring the boys and you'll get the girls!

How does it work?

There will then be a call out online and in-mag for readers to send us the pics of their boys - brother, mate, boyf or boy-next-door. From this, the top 20 will be picked by the Sugar team and posted online for users to vote for their favourite 12. These 12 boys will then be brought to London for a stylish photoshoot and appear in the Calendar.

Who's used it in the past?

This is a first for Sugar!

Features / Benefits

Having your brand pinned to around half a million girls bedroom walls for at least 12 months! Regional press and radio will be interested in their local lad becoming a pin-up! An integral part of Sugar's Editorial - providing true interaction with this teen audience at many levels

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kTeenage girls 12-19 years old
0 - 9Female
LocationTimingsMarketing ObjectiveOpportunity Type
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