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The Weekly News - opportunity to reach 136,000 adults aged 50+

Provided by DC Thomson
Advertise within a unique publication that encompasses the features of local newspapers, Sunday tabloids & women's weeklies.

Tell us about the Opportunity / What is it?

The Weekly News is a unique publication which encompasses the features of local newspapers, Sunday tabloids and women's weeklies. Editorial includes soap and celebrity news, human interest stories, film and DVD releases, sports and TV and satellite viewing. Weekly News readers belong to an important group of people aged 50+. An age group comprising of two distinct generations 'young elderly'who came of age during the 1960's and the 'old elderly'who are a generation older and possess very different values and attitudes.

What is the Marketing Objective?

Opportunity to build brand awarness with this underestimated age group.

How does it work?

There are various advertising opportunities available within The Weekly News including various sizes, positions and loose inserts.

Who's used it in the past?

Previous advertisers include Magical Occasions Ltd -Home Shopping Selections -Sun Life Direct.

Features / Benefits

Underestimated in their interests, expectations and abilities, households headed by those aged 50+ account for 40% of all spending on leisure goods and services. The Weekly News is a great title to use when targeting adults with a varied age range and also has national circulation to give wider exposure to your advertisements.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCirculation: 56,688 | Readership: 136,000
55 - 64
65+
Both
ABC1
C2
DE
Retired
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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