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The X Factor Tour 2010 - Big Screen Advertising

Provided by Blink TV
Blink TV is offering the unique opportunity to advertise on the big screens during The X Factor 2010 national tour.

Tell us about the Opportunity / What is it?

Blink TV operates the big screens at major tours and festivals throughout the UK and internationally. From February 15th 2010, we are excited to offer advertisers with outdoor/tv/cinema creative the opportunity to advertise on the big screens throughout The X Factor 2010 arena national tour. We offer spot advertising, interactive, sampling opportunities and more.

What is the Marketing Objective?

The marketing objective is to reach a targeted audience in a unique environment. Our pop event audiences are more likely than the national average to enjoy shopping, take risks and be tempted by products they have seen advertised.

How does it work?

Blink TV is one of the world's leading big screen entertainment businesses. We operate predominately in the live music and concert touring business, providing the large screens at major gigs and festivals in the UK and internationally. We supply the programming in the downtime between acts and within that, there are opportunities to advertise. The opportunity works similar to TV or cinema spot advertising. In addition to this we offer experiential, sampling and interactive campaign opportunities at these events.

Who's used it in the past?

Coca Cola, Red Bull, Guinness, Chivas, Unilever - Sure, Dove, Impulse, Johnson & Johnson, Freederm, Nivea, Boots, Lynx, Disney, Warner Universal, Sony, Paramount, Fox Entertainment, MTV, Panasonic, Microsoft, Pot Noodle, KFC, Cadburys, Mars / Wrigleys, Landrover, Volvo and Volkswagon

Features / Benefits

Blink TV events offer advertisers the opportunity to tap into a unique mindset and target consumers at a place of entertainment. Our audiences are brand aware and socially active.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k14 -24 male / female / parents with children
16 - 24Female
LocationTimingsMarketing ObjectiveOpportunity Type
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