The background of our campaign with Titan was to increase the number of enquiries through Europe and in turn increase passenger numbers whilst maintaining a strong ROI. Where we found the most challenges was around managing the budget we had available - we had to ensure budget was pushing into the areas which were driving bookings whilst maintaining visibility across those lower volume destinations.

To drive conversions (bookings & enquiries) across the selected tours included in the offer.

Increase coverage across the tours included in the promotion, highlighting key areas and savings as well as ensuring budget was managed and balanced between the different destinations.

16 bookings were generated for tours which were included in the promotion and ROI was above target. The activity also delivered 860,342 impressions across the 2 week period.

It was good to see destinations that are less popular for BAU be driven from the campaign, such as Norway and Iceland. Italy, Spain and Croatia were the most popular destinations for the promotion, which we do usually see without the promo. Bookings for long haul destinations also spiked across these two weeks, which could indicate a link between the traffic driven from the promo to the site generating bookings outside of the promotion.