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Title Partner of The Challenge Cup Rugby League tournament

Provided by The Rugby Football League
Put your name on the Challenge Cup. 9 live BBC games, a Wembley final and a unique CSR opportunity in Champion Schools

Tell us about the Opportunity / What is it?

Title partner of the Challenge Cup and Champion Schools. The oldest, most prestigous knockout tournament in Rugby League. Starts at community level, professional clubs join at later rounds culminating in a sold out Wembley Final in August. 9 games live on the BBC each year. Extensive highlights and magazine shows. Visability at every RL game of the year giving a total of over 20 million viewers in the UK alone. Broadcast internationally. Champion schools is a ready made CSR programme with over 30,000 boy and girl participants from over 500 high schools across the UK.

What is the Marketing Objective?

Huge media coverage and improved brand awareness. Ready made CSR programme also included with the nationwide schools competition, Champion Schools. Boys and girls teams from over 500 schools from across the UK compete providing over 30,000 participants in 2010. The Boys Year 7 final played on the Wembley pitch as a curtain raiser to the Challenge Cup Final itself. All other national finals are played the day before the Challenge Cup Final at a venue in London.

How does it work?

As the title sponsor, the most obvious benefit would be just that: the title. You'll be putting your name to one of the most respected, good-natured and hotly contested competitions in sport - helping you to attract huge media coverage and improved brand awareness. As our main partner you'll enjoy: Branding and rights at every Challenge Cup game. Signage at all 14 Super League and 21 Championship grounds. 108 live TV games each season, including the 69 Super League games live on Sky Sports and with BBC highlights.

Who's used it in the past?

Carnegie, Powergen & Kellogg's. "Although Kellogg's were only a short term sponsor of the Challenge Cup, it was a special and memorable event for the company. It provided a high profile and very visible event for Kellogg's Nutri-Grain that the organisation could touch and be part of. The integration of the sponsorship by the RFL team was outstanding and it delivered against the key targets of raising brand awareness and driving the trial of Nutri-Grain, as well as providing a benefit to the Kellogg's brand." David Walker, Marketing Operations & Media Controller, Kellogg's.

Features / Benefits

Challenge Cup sponsors also receive many other benefits, including: - A Wembley final to call your own - A toolbox of signage and branding opportunities - Hospitality, tickets and exclusive prizes - Live, televised draws on the BBC and Radio 5 Live. The competition helps promote a healthy active lifestyle in young people, whilst teaching valuable lessons in sportsmanship, as title sponsor you have the unique opportunity to associate your brand with the values and experience young people will carry with them for a lifetime.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details9.6 million live viewers, 90,000 attending the Wembley final
10 - 15
25 - 34
35 - 44
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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