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Title Sponsorship opportunity for UK's Premier League Speedway

Provided by Speedway Great Britain
British Speedway presents title sponsorship opportunity, potential Sky TV coverage & brand association throughout UK.

Tell us about the Opportunity / What is it?

The second tier of British Speedway the Premier League has become increasingly competitive in the last 10 years with riders from all over the World racing in this league which has 14 teams compete for the title, from Plymouth to Glasgow. The closeness of the racing has meant that Premier League meetings have been televised live on Sky Sports in recent years. With such a wide spread of tracks around the country and with so many riders from all points of the globe the broadcasting and commercial potential for this league is huge.

What is the Marketing Objective?

Massive Brand Awareness potential through on site audiences throughout the UK. We can offer great exposure across a whole 14 team League, for a full season with supporters known to be loyal to advertisers.

How does it work?

14 Teams will compete for the Premier League Championship over the course of the Speedway season culminating in the Premier League Playoffs, raced in front of packed out Stadiums. Premier League Clubs can actively promote your brand from their high speed exploits to corporate hospitality at top events to ensure that you and your brand receive prime postioning throughout. We will promote your brand through extensive local & national media, team branding, social media and much much more.

Who's used it in the past?

Sky Sports.

Features / Benefits

-Naming Rights to the League. -Prominent Logo on every riders racesuit/jacket worn at every meeting throughout the UK. -Branding on the Speedway Great Britain and all clubs websites. -Banner placements at all events & Perimeter Advertising. -Full Page Race Day Programme advertising at every Premier League meeting through the season. -Fan engagement and interaction opportunities. -Entrance to high profile Speedway events.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kLive audience at 14 venues across the UK
16 - 24
25 - 34
35 - 44
45 - 54
Male
Both
ABC1
C2
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All Regions01 Mar 13 - 31 Oct 13BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / SPORT / MOTORSPORT
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