CASE STUDY: Triumph Motorcycle Onsite Promotion Messaging

Provided by Ve Global
Onsite promotional messaging solution & email remarketing solution. 1.2% click to conversion & 8% email open to conversion rate.

What was the Challenge / Background of the Campaign?

The two main challenges for Triumph's website were to attract more high quality traffic, and to convert this into test-ride applications. This was particularly difficult given the typically complex customer journey that switches between online and offline channels, before consumers decide to purchase their chosen vehicle. Ve's intelligent solutions and expert account management were able to navigate this intricate multi-channel user journey between digital and dealership. Find out more...

What was the Campaign Objective?

To attract high quality traffic and convert into test ride requests.

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k
All adultsMale
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL01 Jul 17 - 31 Aug 17DRIVE TRIAL
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