UNICEF wanted to build on the success of their first VR film, Clouds over Sidra which was debuted at the World Economic Forum in Davos, TEDx Vancouver, Sundance Film Festival and South by Southwest. They wanted to bring the same awareness of the plight of Syrian refugees to the public through an immersive experience. Key to this was finding the right locations to reach the maximum number of people and achieve the highest impact and visibility within budget.
The purpose of the roadshow was to raise awareness of the children affected by the Syrian refugee crisis - as well as encouraging donations from offering customers an immersive Virtual Reality experience. The Virtual Reality campaign was tracked by the number of donors and raised £155,220.00 for UNICEF UK.
"Setting up and running our road trip across [multiple venues] couldn't have been better. Access Point were great in assisting us with everything we needed."