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Unique Sponsorship - Ladies Day's at 7 Arena Leisure Racecourses

Provided by Arena Leisure Plc
Unique opportunity for a brand to target the hugely popular Ladies Day's across 7 Racecourses in the UK.

Tell us about the Opportunity / What is it?

A unique opportunity to sponsor Ladies Day at Arena Leisure Racecourses. Each of the 7 Arena Leisure racecourses run a Ladies Day and then the 7 Winning Ladies will battle it out in October at Doncaster for the overall title of Best Dressed Lady in Racing. Racecourses include: Lingfield Park, Wolverhampton, Southwell, Folkestone, Worcester, Doncaster and Royal Windsor. Combined these events will reach over 60,000 race goers and will be featured on Channel 4 as well as across 8,000 Betting Shops and on At the Races.

What is the Marketing Objective?

Brand Awareness and Brand Affinity with this hard to reach audience.

How does it work?

The package will include sponsorship of 1x Channel 4 Race on Racing Post Day at Doncaster, 1x Advertising Board per racecourse per event, 6x Sponsor tickets per event, Online activity on each Racecourse website for a month prior to the event, Sampling and sales promotion space at each Ladies Day, Retail space at each course, Online and Raceday competitions (data capture), 2x Race Card Advertising. Sponsor will need to provide £45K perceived value of prizes (£5K per racecourse and a final £10K for the Final).

Who's used it in the past?

Brands who have worked with Arena Racecourses in the past include Vodafone, Renault, Audi, totesport, betdirect, Jaguar, Bentley, Royal British Legion, Travis Perkins, Ladbrokes, Bosch, Daily Mail, John Smiths, Macmillan Cancer Support, Coral etc.

Features / Benefits

- The Advertising Package represents a unique opportunity for a brand to get to the heart of Ladies Day Horseracing in the UK - Ladies Day is the highlight of the racing year for many of the communities throughout Britain - Brands will benefit from a fully comprehensive package developed and implemented with one of the leading Racecourse Operators in the UK

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k60,000 ABC1 Women / Men across 7 Racecourses
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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