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Target shoppers at ASDA supermarkets with trolley media

Provided by Redbus
In-store media opportunity targets shoppers in Asda superstores. Delivers powerful messages at the points of choice & purchase.

Tell us about the Opportunity / What is it?

Redbus' in-store media grocery network spans some of the biggest names in the UK grocery, including ASDA. We offer key in-store media opportunities targeting main weekly & top up shopping missions. Advertising panels are positioned on the inside and outside of trolleys, maximising cover and frequency and delivering massive weekly audiences with lengthy dwell times (45 mins +) and unrivalled compliance, ensuring your message is seen and acted upon.

What is the Marketing Objective?

Increase sales and frequency of purchase. Encourage trial and repeat purchase. Build awareness. Deliver powerful messages at the points of choice and sale.

How does it work?

By placing media on retailer's assets which shoppers use to navigate the store environment, we ensure maximum exposure and engagement with your message.

Who's used it in the past?

Diageo, McCains, Fox's, Irn Bru, AMEX, SCA Hygiene, Coca Cola, Weetabix, Kimberly-Clark and more

Features / Benefits

Tracking sales resulting from in-store campaigns using EPOS data renders these opportunities the most accountable out-of-home media channels available. Over 70% of purchasing decisions in grocery are made in-store, so by advertising to shoppers exactly at the points of choice and purchase, this enables advertisers to get as close as possible to the purchasing decision. Coupled with long dwell times, for the duration of their time in store, this ensures communications cut through to shoppers and are acted upon.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details92 million shoppers every 4 weeks
25 - 34
35 - 44
45 - 54
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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