Tgt 30 Universities through tour and sampling campaigns to promote and drive sales of your product.
Promotional distribution/sampling campaign across 30 universities whereby presence on campus coupled with sampling of your product will reach students. Based on 30 universities with large populations, OTS is 704,000 or 35% of the UK student population.
Drive brand awareness, drive sales, encourage students to consume your product.
Student Brand Managers are hired at universities to promote and provide samples on campus in high-traffic areas. Promotional distribution of materials ranging from posters, door hangers in halls of residence, leaflets, and other materials to inform and grab attention. Peer to peer communication such as word of mouth, lecture and society presentations, liaising with key university staff to gain unprecedented access to students. As this is peer to peer, the stigma of corporate is removed and this illusive group can be reached on their level.
Cadbury, Topshop, O2, Blackberry, 3 Mobile, ProPlus.
Targeting students at university beginning just after Freshers week, this gives the audience of freshers without the inflated facilitation fees. Students at university are often making their first buying decisions away from home, and this is the key opportunity to build brand affinity and define why your brand is the right choice for them.