Advertorial in Jan/Feb 08 edition of Source Magazine for John Lewis Partners suitable for premium clients and luxury gift ideas
The magazine speaks to a discerning audience of 35+ ABC1 Women intelligently. Recent dipsticks research shows that the audience values the intelligent conversation, dialogue that can be had with Source magazine - this is an invaluable and extremely cost efficient way to access the backbone of middle England in an beautiful environment, with extremely low clutter (30% max advertising)
To target the core John Lewis shopper and inform them about the product in a different way to straight-forward advertising. The composite advertorial provides excellent stand-out as well as a creative tie-in with the rest of the magazine.
Single product shot with editorial-style text in full colour quarter-page size, with a background designed to blend in with the style of the rest of the magazine.
Source carries many of the most prestigious advertisers across many different categories: from Electronic and Fashion via motoring and food: Lancome, Estee Lauder Group, Prada, AEG, Panasonic, Toshiba, Subaru & Kia.
Advertising but with an editorial style, the Valentine's Day composite will allow you to promote a product alongside relevant and premium brands whilst targetting the highly sort-after AB demographic.
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