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Variety of sponsorship opportunities at Folkstone Racecourse

Provided by Arena Leisure Plc
Sports sponsorship and promotional opportunities available at Kent's only racecourse all year round that will reach ABC1s.

Tell us about the Opportunity / What is it?

Folkestone Racecourse is Kent's only racecourse with approximately 40,000 visitors annually. With all race fixtures televised by Sky's At The Races Channel and coverage in all major national newspapers, race sponsorship at Folkestone is a great way to promote your brand, product or services. Other opportunities include sponsorship of annual events i.e. Ladies' Day and Builders' Day, product launches, sampling events, data capture, customer research and sponsorship of bars and restaurants on-site.

What is the Marketing Objective?

To raise awareness of your brand.

How does it work?

Sponsorship packages can be tailored to meet your marketing objectives from one-off race sponsorship to seasonal or year-long campaigns, and include a variety of marketing mediums including trackside banner adverts, racecard adverts, website and e-marketing opportunities, event sponsorship, promotional staff and sites present on a raceday, big screen adverts and hospitality packages to entertain clients.

Who's used it in the past?

Speedy Hire, Travis Perkins, Ladbrokes, Stop24, Bosch, Daily Mail, Shepherd Neame, John Smiths, Wooden Spoon, Macmillan Cancer Support, Redec, Lipscombe Izuzu, Coral.

Features / Benefits

Access to a captive audience with known demographics who have already made the decision to attend a sporting/social event and therefore would be receptive to associated advertising and promotional activities presented to them on-site. Sporting sponsorship is one of the fastest growing areas in the media and sponsorship at Folkestone Racecourse is a fantastic opportunity to promote your brand on a regional and national level.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k'At The Races' channel has approx 1.5m viewers per month.
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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