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Viral adver-game to promote your brand or service

Provided by Koko Digital
Koko viral games reach millions of users, with a 20% CTR. Great for brand awareness, web traffic, and data capture.

Tell us about the Opportunity / What is it?

Koko advergames rank amongst some of the world's most successful, allowing millions of users access to your brand, product, or service, delivering huge amounts of web traffic, and collecting many thousands of email addresses. Previous campaigns boast over 5 million unique users in under 8 weeks, delivering a 20% CTR, and collecting many thousands of email addresses. Fusing advertising and entertainment with a solid business strategy, our in house service covers all stages of a campaign, from concept and design, to global distribution...

What is the Marketing Objective?

Advergames perform in three key areas (as well as being a great way to inject a bit of fun into a brand): Brand awareness - Attract millions of users to your brand. Web Traffic Advergames usually have a much higher average click through rate (CTR) to more traditional forms of digital advertising. One of Koko's more recent campaigns delivered more than 400,000 hits to the client's website within the first week of launch. Data capture Offering a competition or reward from within the game is a great mechanic to encourage users to submit their email addresses.

How does it work?

Once the concept has been agreed, Koko will go on to design, develop and distribute the campaign, incorporating key brand messages, direct call to actions at key intervals throughout the game, and embedding any data capture mechanisms such as competitions or high score boards. Using our organic seeding service, the campaign is then distributed (seeded) to many thousands of websites, forums, viral newsletters, and blogs. This then has the potential to deliver an unlimited amount of users (usually millions) to your brand, delivering results for many months.

Who's used it in the past?

Koko has a healthy and ongoing relationship with many of the UKs biggest brands. These include Red Bull, Epson, Sony, Panasonic, Monster, Currys (DSGi), Cancer Research UK, Historic Royal Palaces, and The Make-A-Wish Foundation UK. Cancer Research UK (Race for Life) used a viral game to promote the 2009 "Race for Life" events across the UK. The campaign delivered 5 million plays to the game within a 3 month period.

Features / Benefits

Viral adver-games offer a fantastic return on investment over more traditional advertising, delivering millions of hits, a high CTR rate, and has the potential to deliver results for many months. Koko have many client testimonials that back up the potential of this relatively new and exciting industry, and we would be happy to provide these on request.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kA wide audience of mixed age and gender.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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