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Virgin Radio Media Player Sponsorship

Provided by Virgin Radio
Sponsorship of Virgin Radio's media player - the perfect opportunity for advertisers to engage with the Virgin Radio audience.

Tell us about the Opportunity / What is it?

The Virgin Radio Media Player is not only a live stream of our on-air output, but an absolute treasure trove of goodies for listeners, including official music videos and exclusive material from our live sessions and festivals. It can be dowloaded free of charge from This is an opportunity to promote your brand through sponsorship of one of the most popular areas of the Virgin Radio website.

What is the Marketing Objective?

Build awareness and drive click through to website.

How does it work?

This sponsorship package includes ownership of all Video/TV ad pre-rolls, permanent MPU presence and endorsed sponsor credits. Each month the player delivers: Over 800,000 MPUs 500,000 Video/TV ad plays on the pre-roll and Over 800,000 Sponsorship credits.

Who's used it in the past?

Sony Ericsson, Coca Cola, Green Flag, Sainsburys and Royal Navy

Features / Benefits

The Media Player is loaded over 800,000 times each month generating a 0.65% click through rate. This sponsorship is the perfect opportunity for advertisers to engage with the Virgin Radio audience and generate interest in their product. The core audience is 20-44 year olds. The site has 500,000 unique UK users and over 8 million page impressions.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k900k MPUs,600k video ads on pre roll,900k sponsors credits
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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