This idea is archived

Absolute Radio 'What Rocks' Christmas partnership

Provided by Absolute Radio
Associate with engaging content via 'What Rocks', an editorial strand sharing our recommendations on what's hot this week

Tell us about the Opportunity / What is it?

Absolute Radio introduce "What Rocks", an editorial strand sharing our recommendations on what's hot that week, providing your client an association with relevant and engaging content. This is your opportunity to brand content and produce a multiplatform campaign; primarily through "What Rocks", supported by the opportunity to create a Christmas themed podcast, encouraging both engagement with your brand and the direction of listener traffic to your own website.

What is the Marketing Objective?

Engage with a loyal, predominatly, yet not exclusively male audience and become alligned with content which is both interesting and relevant to them.

How does it work?

The editorial features will be between 40 and 50" long and presented as "What Rocks brought to you by...your client." An outro tag which will enable us to convey key client marketing messages and to throw forward to the online microsite to download the Gift Guide Podcasts. The editorial features will highlight great gift ideas in the run up to Christmas. Absolute Radio will create a gifting guide Podcast designed to provide listeners with the ultimate guide to Christmas gift shopping.

Who's used it in the past?

This is a brand new opportunity to create a targeted campaign through association with engaging and relevant content.

Features / Benefits

Running alongside the What Rocks on-air partnership the Podcasts will provide another way for Absolute Radio listeners to interact with your brand. Each Podcast will focus on how to buy gifts for different members of the family, from tech savvy kids to your out-dated Aunt and Granddad. Absolute Radio will develop the scripts for the Podcasts in liaison with your client, and produce and record the content in house. The Podcast will be available to download from Absolute Radio's website and iTunes and can also be hosted within your client's website too.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k14.6 million ABC1 listeners aged 25-54
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service