Absolute Radio introduce "What Rocks", an editorial strand sharing our recommendations on what's hot that week, providing your client an association with relevant and engaging content. This is your opportunity to brand content and produce a multiplatform campaign; primarily through "What Rocks", supported by the opportunity to create a Christmas themed podcast, encouraging both engagement with your brand and the direction of listener traffic to your own website.

Engage with a loyal, predominatly, yet not exclusively male audience and become alligned with content which is both interesting and relevant to them.

The editorial features will be between 40 and 50" long and presented as "What Rocks brought to you by...your client." An outro tag which will enable us to convey key client marketing messages and to throw forward to the online microsite to download the Gift Guide Podcasts. The editorial features will highlight great gift ideas in the run up to Christmas. Absolute Radio will create a gifting guide Podcast designed to provide listeners with the ultimate guide to Christmas gift shopping.

This is a brand new opportunity to create a targeted campaign through association with engaging and relevant content.

Running alongside the What Rocks on-air partnership the Podcasts will provide another way for Absolute Radio listeners to interact with your brand. Each Podcast will focus on how to buy gifts for different members of the family, from tech savvy kids to your out-dated Aunt and Granddad. Absolute Radio will develop the scripts for the Podcasts in liaison with your client, and produce and record the content in house. The Podcast will be available to download from Absolute Radio's website and iTunes and can also be hosted within your client's website too.