Where mums meet products

Provided by Talk to Mums
Mum powered marketing - both face to face and online - led by women with children from tinies to teens

Tell us about the Opportunity / What is it?

Talk to Mums is a place where trusted brand conversations start. And they're started by mums, rather than brands. That's so we can deliver high levels of trust and engagement. And, it all starts with a free product trial. We call it mum-powered marketing. Mums sign up to be a Mumbassador©. They're then given free product samples, coupons or event invites to share with their wider networks face to face and go on and talk about it socially.

What is the Marketing Objective?

We offer targeted marketing with zero wastage to brands looking to; a) Increase the quality and reach of your product conversations and recommendations by 8-20x. b) Increase your Net Promoter Score rating by up to 70 points. c) Increase your online engagement by 20x. d) Increase the likelihood of mums to go on and purchase by 60%.

How does it work?

Our registered Mumbassadors© trial free products or host group get-togethers. They then distribute, teach and influence their peers both face to face and socially. You decide what type of service you want based on the level of reach and engagement and you want;. 1. Opt in - engage with mums who have shown a direct interest in your brand. 2. Peer to peer - mums have conversations about your brand and distribute your product or coupons to their networks. 3. Hosted event - Mumbassadors host a brand event to promote your product or gain insight into your product.

Who's used it in the past?

Kettle Bites, Ecover, Nairn's, Serenz, Novasol

Features / Benefits

Talk to Mums is an end to end service incorporating both face to face and social conversations. Our network is made up of a broad mix of women with children from tinies to teens. These mums are influencers who love to help mums learn about new products that benefit their lives. In Jan 2017 we have a new service launching where you can add a product info page to our website for FREE along with 100 free samples per month. Plus If you do more then 50,000 samples you will also get a free newsletter mention.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kIncrease your product recommendations by 8-20x
25 - 34
35 - 44
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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