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Wimbledon - share the pride and the passion in newspapers

Provided by Newsworks
New qual' research shows how much fans value their papers' tennis coverage, and how they responded to Wimbledon-linked ads.

Tell us about the Opportunity / What is it?

This NMA News presents research into how consumers interact with newspapers during Wimbledon fortnight, and how advertisers can court their affections in both print and digital newspapers. Read what the fans and leading sports journalists have to say about what the medium can uniquely offer. Summer wouldn't be summer without Wimbledon. It's so much more than a tennis tournament. The research for the NMA found that Wimbledon stirs respect and patriotic pride among tennis fans. It has an image of quality and class. An ideal environment for brand advertising Find out more...

What is the Marketing Objective?

The championship is not shown on commercial TV, so there is just one medium where advertisers can achieve mass reach and engagement alongside coverage of Wimbledon.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsSports fans, mass reach, daily frequency
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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