This NMA News presents research into how consumers interact with newspapers during Wimbledon fortnight, and how advertisers can court their affections in both print and digital newspapers. Read what the fans and leading sports journalists have to say about what the medium can uniquely offer. Summer wouldn't be summer without Wimbledon. It's so much more than a tennis tournament. The research for the NMA found that Wimbledon stirs respect and patriotic pride among tennis fans. It has an image of quality and class. An ideal environment for brand advertising Find out more...

The championship is not shown on commercial TV, so there is just one medium where advertisers can achieve mass reach and engagement alongside coverage of Wimbledon.